Rams Meijer

About Rams Meijer

An experienced operator with large multi-million dollar businesses in the fintech and travel industries, Ramses “Rams” Meijer has effectively managed all components of online technology, including product management, marketing, sales, analytics, business development, call center, and operations. He has led large, geographically dispersed teams for fast optimizations, growth, and long-term strategy.

Meijer has put all his talent into forming North Carolina-based WerkMagic, a full-service property management, marketing, and consulting company offering several critical services to short-term rental owners. As the owner and CEO of WerkMagic, his wealth of expertise in sales and marketing strategy, people management, company culture, online marketplace, and organizational leadership are set to accelerate the company’s growth.

Meijer’s Accomplishments at LendingTree

Rams Meijer spent nearly five years with LendingTree, where his talents and accomplishments were quickly recognized. His first position with the online lending marketplace was as General Manager, responsible for credit cards and student and auto loans. He was promoted to Vice President, General Management Operations and later to Senior Vice President, General Management Operations for all of LT’s lending marketplace businesses.

With LendingTree, Meijer was responsible for $700 million in annual revenue and carried ownership over the P&L, business strategy, operations, and execution. The LendingTree Marketplace includes ten business lines (auto loans, business loans, credit cards, credit repair, debt relief, deposits, home equity, home purchase, home refinance, and personal loans) and six brands (LendingTree, CompareCards, DepositAccounts, MagnifyMoney, SnapCap, and ValuePenguin). He successfully delivered strategy for each business by leading core vertical teams consisting of General managers, Product, Sales, Marketing, Analytics, Finance, and Tech.

Meijer also led the efforts on Ovation.com’s exit and brought other acquired brands closer to the leading LendingTree brand. He also delivered a long-term strategy for business loans and drove improved conversion in the company’s credit card vertical.

As Senior Vice President, most recently, Rams Meijer’s majority focus was on business loans, personal loans, and debt relief to deliver a positive financial impact to the overall Tree P&L with quarter-over-quarter acquisition growth.

During his time with LendingTree, he assisted in negotiating and signing business development partnerships with Acxiom, CNN, Google, MSN, Equifax, Experian, Transunion, and Bulldog Media.