About

About Rams Meijer

An experienced operator with large multi-million dollar businesses in the fintech and travel industries, Ramses “Rams” Meijer has effectively managed all components of online technology, including product management, marketing, sales, analytics, business development, call center, and operations. He has led large, geographically dispersed teams for fast optimizations, growth, and long-term strategy.

Meijer has put all his talent into forming North Carolina-based WerkMagic, a full-service property management, marketing, and consulting company offering several critical services to short-term rental owners. As the owner and CEO of WerkMagic, his wealth of expertise in sales and marketing strategy, people management, company culture, online marketplace, and organizational leadership are set to accelerate the company’s growth.

Meijer’s Accomplishments at LendingTree

Rams Meijer spent nearly five years with LendingTree, where his talents and accomplishments were quickly recognized. His first position with the online lending marketplace was as General Manager, responsible for credit cards and student and auto loans. He was promoted to Vice President, General Management Operations and later to Senior Vice President, General Management Operations for all of LT’s lending marketplace businesses.

With LendingTree, Meijer was responsible for $700 million in annual revenue and carried ownership over the P&L, business strategy, operations, and execution. The LendingTree Marketplace includes ten business lines (auto loans, business loans, credit cards, credit repair, debt relief, deposits, home equity, home purchase, home refinance, and personal loans) and six brands (LendingTree, CompareCards, DepositAccounts, MagnifyMoney, SnapCap, and ValuePenguin). He successfully delivered strategy for each business by leading core vertical teams consisting of General managers, Product, Sales, Marketing, Analytics, Finance, and Tech.

Meijer also led the efforts on Ovation.com’s exit and brought other acquired brands closer to the leading LendingTree brand. He also delivered a long-term strategy for business loans and drove improved conversion in the company’s credit card vertical.

As Senior Vice President, most recently, Rams Meijer’s majority focus was on business loans, personal loans, and debt relief to deliver a positive financial impact to the overall Tree P&L with quarter-over-quarter acquisition growth.

During his time with LendingTree, he assisted in negotiating and signing business development partnerships with Acxiom, CNN, Google, MSN, Equifax, Experian, Transunion, and Bulldog Media.

His Work at Expedia Group

Before joining LendingTree, Meijer worked at Expedia Group for six years in several key roles, with his last position as General Manager of North American brands (Orbitz, Travelocity, and CheapTickets). His brand campaigns for Orbitz were forward-thinking, ranging from “Just Like That” to “Travel with Pride” to “Santas in Santa Monica,” “National Spoil Your Dog Day with Orbitz,” “It’s a Great Big World,” and others.

 Meijer’s career trajectory and success with Expedia Group were similar to his success at LendingTree, as reflected by his three promotions in six years.

Meijer’s Foray into the Hotel Sales and Marketing

Rams Meijer’s career began in hotel sales and marketing, where he worked for 14 years. He worked at several marquee hotels, including the InterContinental DC & Chicago as Senior/Sales Manager, Omni Hotels Dallas as Director of Sales, Bel Air Hotel The Hague as Director of Sales & Marketing, and The Langham Hotel Chicago as Director of Sales.

Born in Doetinchem, The Netherlands, Rams Meijer attended NHL Stenden Hotel Management School. He moved to the United States in September 1999 to complete his bachelor’s degree in hospitality with a full-year internship at the Ritz-Carlton Company, where he received several awards.

Well-traveled and fluent in English, Dutch, and German, Meijer has lived in Doetinchem, Leeuwarden, Atlanta, Washington, DC, Chicago, Dallas, and Charlotte.

He is married to April and has a daughter, Maxime, and two dogs, Riley and Remy. He is involved in Maxime’s academic life and sports activities and currently coaches her YMCA volleyball and soccer teams.

The family enjoys being together with friends and family, traveling the world, and exploring new adventures and experiences. They especially enjoy Mother Nature, including the Carolina Mountains and annual ski adventures in Utah and Colorado.

A Sports Enthusiast

Meijer loves everything sports. Growing up in the Netherlands, watching and playing soccer was a given. He played soccer until age 33. Meijer’s older brother Rogier is a Dutch professional football coach of Eredivisie club NEC and a former player himself.

Rams Meijer transitioned from soccer to marathon running and then participated in triathlons. He completed the Chicago and Las Vegas marathons in 2015 and 2016 and the Louisville Ironman in 2018. He also completed a number of other races, including a few half-ironman events.

In the past two years, Meijer has resumed playing tennis and the occasional pickleball game. He plays tennis through the local USTA and the Queen City League in Charlotte.

Great Around the House

When not spending time with his family, traveling, hiking, or active on the tennis court, Meijer enjoys DIY projects around the house. He recently completed building a brand new 25×20 composite deck, 80-foot yard fence, and outdoor swing set. He also rebuilt the laundry room and put a new backsplash and cabinetry on the fireplace.

Contributing to the Community

Rams Meijer and his family are committed to giving back. He volunteers at the YMCA coaching program, the food pantry, homeless shelters, and Loaves and Fishes. The family also financially supports and contributes to several charities annually.